Designer’s Toolkit: Road Testing Prototype Tools

By Emily Schwartzman We’ve all been there: you’ve got a few days to throw together a prototype. For expedience sake, you go to one of your large, well known tools to get the job done. The files quickly become bloated

Designer’s Toolkit: Road Testing Prototype Tools

By Emily Schwartzman We’ve all been there: you’ve got a few days to throw together a prototype. For expedience sake, you go to one of your large, well known tools to get the job done. The files quickly become bloated

This Is Water, David Foster Wallace

There are these two young fish swimming along, and they happen to meet an older fish swimming the other way, who nods at them and says, “Morning, boys, how’s the water?” And the two young fish swim on for a

This Is Water, David Foster Wallace

There are these two young fish swimming along, and they happen to meet an older fish swimming the other way, who nods at them and says, “Morning, boys, how’s the water?” And the two young fish swim on for a

Listening On the Social Web

Reposted from the Salesforce Marketing Cloud Blog TUNE IN Once you start listening on the social web, you want to be assured you’re not missing any important conversations. Marketing Cloud collects real-time social data from over 400 million sources, adding

Listening On the Social Web

Reposted from the Salesforce Marketing Cloud Blog TUNE IN Once you start listening on the social web, you want to be assured you’re not missing any important conversations. Marketing Cloud collects real-time social data from over 400 million sources, adding

Three Reasons Why Twitter’s Vine is the Future of Content Marketing

By Ryan Sommer Yesterday Twitter’s CEO Dick Costolo tweeted a six second video clip of himself making steak to his 1M+ followers. This is a big deal to many because it was using the tech behind Vine, a video sharing startup

Three Reasons Why Twitter’s Vine is the Future of Content Marketing

By Ryan Sommer Yesterday Twitter’s CEO Dick Costolo tweeted a six second video clip of himself making steak to his 1M+ followers. This is a big deal to many because it was using the tech behind Vine, a video sharing startup

Long Term Social Media Success: Metrics

Design Engagement and Performance Metrics: Monitor the performance of each account to improve its engagement and editorial strategy.

Long Term Social Media Success: Metrics

Design Engagement and Performance Metrics: Monitor the performance of each account to improve its engagement and editorial strategy.

Long Term Social Media Success: Language & Timing

Employ Language and Timing Techniques: Two points of note — timing is everything and in brevity there’s clarity. Studies already show that the timing and language of tweets and Facebook updates determine overall reach and engagement. Optimize language and timing to

Long Term Social Media Success: Language & Timing

Employ Language and Timing Techniques: Two points of note — timing is everything and in brevity there’s clarity. Studies already show that the timing and language of tweets and Facebook updates determine overall reach and engagement. Optimize language and timing to

Long Term Social Media Success: Customers & Prospects

Serve Customers and Prospects: Social consumers now expect brands to solve problems and answer questions in social streams. Each channel requires a service function or a dedicated channel to satisfy needs and promote appreciation and loyalty.

Long Term Social Media Success: Customers & Prospects

Serve Customers and Prospects: Social consumers now expect brands to solve problems and answer questions in social streams. Each channel requires a service function or a dedicated channel to satisfy needs and promote appreciation and loyalty.