Twitter Best Practices

The Art of the Conversation

(Best Practices When Using Twitter)

  1. Let customers drive the conversation
  2. Listen to customer concerns and suggestions
  3. Open a dialog with users
  4. Humanize your brand
  5. Have a personality
  6. Drop the corporate speak
  7. Think customer service
  8. Not an advertising channel
  9. Limit the promotions and advertising
  10. Feedback loop to respond to users
  11. Think engagement
  12. Share customer feedback with your internal marketing group
  13. Correct misconceptions about company/products
  14. Let the customers voice their opinions
  15. Act as a guest of the community
  16. Use inquisitive tone
  17. Work with customer service
  18. Non Authoritarian
  19. Product updates
  20. Event promotion
  21. Company news
  22. Be transparent and factual
  23. Casual tone
  24. Twitter is a “listening outpost”

May 8, 2011


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