Long Term Social Media Success: Guidelines

Compose Guidelines: Develop a social media policy that conveys the Dos and don’ts of social media. If one already exists, update it. Current laws may protect employees’ rights to express opinion about employers within their personal accounts. Additionally, many employees complain that the

Long Term Social Media Success: Guidelines

Compose Guidelines: Develop a social media policy that conveys the Dos and don’ts of social media. If one already exists, update it. Current laws may protect employees’ rights to express opinion about employers within their personal accounts. Additionally, many employees complain that the

Long Term Social Media Success: Brand Book

Draft a Social Media Brand Style Guide: Chances are a style guide already exists that communicates brand presentation, usage guidelines and other forms of brand-related marketing aesthetics. This guide requires a significant update to account for social media. Its primary function

Long Term Social Media Success: Brand Book

Draft a Social Media Brand Style Guide: Chances are a style guide already exists that communicates brand presentation, usage guidelines and other forms of brand-related marketing aesthetics. This guide requires a significant update to account for social media. Its primary function

Long Term Social Media Success: Governance and Rewards

Install a Governance and Reward System: Much like the marketing team protects the integrity of the brand and how it’s presented, a social team is necessary to manage the integrity of each Twitter account as well as the overall portfolio. At

Long Term Social Media Success: Governance and Rewards

Install a Governance and Reward System: Much like the marketing team protects the integrity of the brand and how it’s presented, a social team is necessary to manage the integrity of each Twitter account as well as the overall portfolio. At

Long Term Social Media Success: Training

Initiate a Training Program: Representatives will require ongoing training to stay sharp and focused. Every engagement either reinforces or takes away from the brand experience. As technology moves faster than our ability to master its lessons, training keeps employees on track.

Long Term Social Media Success: Training

Initiate a Training Program: Representatives will require ongoing training to stay sharp and focused. Every engagement either reinforces or takes away from the brand experience. As technology moves faster than our ability to master its lessons, training keeps employees on track.

Long Term Social Media Success: Decision Tree

Formulate a Decision Tree: Draft a clear flowchart that details the steps for a variety of “if this happens, then do this” situations. This is designed to help representatives follow a defined path for the real-time nature of engagement.

Long Term Social Media Success: Decision Tree

Formulate a Decision Tree: Draft a clear flowchart that details the steps for a variety of “if this happens, then do this” situations. This is designed to help representatives follow a defined path for the real-time nature of engagement.

Long Term Social Media Success: Conversational Workflow

Establish Conversational Workflow: Each account requires an information path and workflow. They also require bridges between them to ensure that every representative is informed and that the right delegates within the business are on point to engage or respond accordingly.

Long Term Social Media Success: Conversational Workflow

Establish Conversational Workflow: Each account requires an information path and workflow. They also require bridges between them to ensure that every representative is informed and that the right delegates within the business are on point to engage or respond accordingly.

Long Term Social Media Success: Listening

Construct a Listening Framework: The best listeners make the best conversationalists. Build a listening framework that monitors the brands as well as the distinct conversations related to each account.

Long Term Social Media Success: Listening

Construct a Listening Framework: The best listeners make the best conversationalists. Build a listening framework that monitors the brands as well as the distinct conversations related to each account.