Designer’s Toolkit: Road Testing Prototype Tools
By Emily Schwartzman We’ve all been there: you’ve got a few days to throw together a prototype. For expedience sake, you go to one of your large, well known tools to get the job done. The files quickly become bloated
Designer’s Toolkit: Road Testing Prototype Tools
By Emily Schwartzman We’ve all been there: you’ve got a few days to throw together a prototype. For expedience sake, you go to one of your large, well known tools to get the job done. The files quickly become bloated
This Is Water, David Foster Wallace
There are these two young fish swimming along, and they happen to meet an older fish swimming the other way, who nods at them and says, “Morning, boys, how’s the water?” And the two young fish swim on for a
This Is Water, David Foster Wallace
There are these two young fish swimming along, and they happen to meet an older fish swimming the other way, who nods at them and says, “Morning, boys, how’s the water?” And the two young fish swim on for a
Listening On the Social Web
Reposted from the Salesforce Marketing Cloud Blog TUNE IN Once you start listening on the social web, you want to be assured you’re not missing any important conversations. Marketing Cloud collects real-time social data from over 400 million sources, adding
Listening On the Social Web
Reposted from the Salesforce Marketing Cloud Blog TUNE IN Once you start listening on the social web, you want to be assured you’re not missing any important conversations. Marketing Cloud collects real-time social data from over 400 million sources, adding
Three Reasons Why Twitter’s Vine is the Future of Content Marketing
By Ryan Sommer Yesterday Twitter’s CEO Dick Costolo tweeted a six second video clip of himself making steak to his 1M+ followers. This is a big deal to many because it was using the tech behind Vine, a video sharing startup
Three Reasons Why Twitter’s Vine is the Future of Content Marketing
By Ryan Sommer Yesterday Twitter’s CEO Dick Costolo tweeted a six second video clip of himself making steak to his 1M+ followers. This is a big deal to many because it was using the tech behind Vine, a video sharing startup
Long Term Social Media Success: Metrics
Design Engagement and Performance Metrics: Monitor the performance of each account to improve its engagement and editorial strategy.
Long Term Social Media Success: Metrics
Design Engagement and Performance Metrics: Monitor the performance of each account to improve its engagement and editorial strategy.
Long Term Social Media Success: Language & Timing
Employ Language and Timing Techniques: Two points of note — timing is everything and in brevity there’s clarity. Studies already show that the timing and language of tweets and Facebook updates determine overall reach and engagement. Optimize language and timing to
Long Term Social Media Success: Language & Timing
Employ Language and Timing Techniques: Two points of note — timing is everything and in brevity there’s clarity. Studies already show that the timing and language of tweets and Facebook updates determine overall reach and engagement. Optimize language and timing to
Long Term Social Media Success: Customers & Prospects
Serve Customers and Prospects: Social consumers now expect brands to solve problems and answer questions in social streams. Each channel requires a service function or a dedicated channel to satisfy needs and promote appreciation and loyalty.
Long Term Social Media Success: Customers & Prospects
Serve Customers and Prospects: Social consumers now expect brands to solve problems and answer questions in social streams. Each channel requires a service function or a dedicated channel to satisfy needs and promote appreciation and loyalty.
Long Term Social Media Success: Guidelines
Compose Guidelines: Develop a social media policy that conveys the Dos and don’ts of social media. If one already exists, update it. Current laws may protect employees’ rights to express opinion about employers within their personal accounts. Additionally, many employees complain that the
Long Term Social Media Success: Guidelines
Compose Guidelines: Develop a social media policy that conveys the Dos and don’ts of social media. If one already exists, update it. Current laws may protect employees’ rights to express opinion about employers within their personal accounts. Additionally, many employees complain that the
Long Term Social Media Success: Brand Book
Draft a Social Media Brand Style Guide: Chances are a style guide already exists that communicates brand presentation, usage guidelines and other forms of brand-related marketing aesthetics. This guide requires a significant update to account for social media. Its primary function
Long Term Social Media Success: Brand Book
Draft a Social Media Brand Style Guide: Chances are a style guide already exists that communicates brand presentation, usage guidelines and other forms of brand-related marketing aesthetics. This guide requires a significant update to account for social media. Its primary function
Long Term Social Media Success: Governance and Rewards
Install a Governance and Reward System: Much like the marketing team protects the integrity of the brand and how it’s presented, a social team is necessary to manage the integrity of each Twitter account as well as the overall portfolio. At
Long Term Social Media Success: Governance and Rewards
Install a Governance and Reward System: Much like the marketing team protects the integrity of the brand and how it’s presented, a social team is necessary to manage the integrity of each Twitter account as well as the overall portfolio. At
A Winning Digital Strategy 